media News hit the shopping streets to see if people know the ideal means to say the names of designers.

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The hyper-important gaze of fashionistas approximately the human being focuses on Britain this week for London Fashion Week. But if you're planning to undertaking an opinion on whether Alexa Chung's liking for long skirts will spark a broader trfinish, you'd much better have the ability to pronounce the names of the top designers.

It's what separates the dedicated followers of fashion from the casual observers - whether you say Louis Vwee-ton or Louis Vee-ton, or also Lewis Vee-ton.

The global nature of the world of fashion have the right to occasionally complicate rebrowsing fashion-related pronunciation for the Pronunciation Unit. Our plan for company names is, wbelow possible, to recommend the pronunciation the agency itself prefers.

However, if tright here is a fashion residence with multiple corporate offices around the civilization (such as Milan, Paris, New York and Tokyo), pronunciations offered within the company itself have the right to periodically differ across languperiods.

Another allude for us to think about is that many service providers are named after a particular individual's name, and the pronunciation of the name itself and the firm are not necessarily constantly the same.

With foreign names in general, we consider the opinion of the speakers of the pertinent languages and ask them how they pronounce it in the original language and also exactly how they might mean it to be anglicised.

For company names, we then consult main sources, such as press offices at the company's headquarters, to enquire around their wanted pronunciation. We likewise stop to boutiques of the brands in this nation to watch if there are any established anglicisations that the brands go by in the UK.

(All the pronunciations offered below are composed in Text spelling; stressed syllables in top instance, -uh as "a" in earlier.)

An instance of this is the pronunciation of the fashion house Balenciaga. Balenciaga is called after its founder, Basque designer Cristóbal Balenciaga. He was extensively understand in Spain by the Spanish pronunciation of his name, bal-en-thi-AA-guh (-th as in thin, -aa as in father). The company is currently owned by a French firm, so a gallicised pronunciation is likewise a opportunity.


After speaking to the corporate workplaces in Paris and the boutique in London, we discovered the firm itself prefers the pronunciation bal-en-si-AA-guh (-s as in sit) in English language contexts.

Miu Miu, part of the Prada fashion residence empire, is pronounced MYOO-myoo (-my as in music, -oo as in boot). Other Italian developers with names that can be a mouthful include Ermenegildo Zegna, pronounced air-men-uh-JIL-doh ZEN-yuh (-air as in hair, -j as in Jack, -y as in yes), Giambattista Valli, pronounced jam-bat-EE-stuh VAL-i (-j as in Jack, -al as in pal), Francesco Scognamiglio, pronounced fran-CHESS-koh skon-yam-EEL-yoh (-y as in yes) and Gianfranco Ferre, pronounced jan-FRANK-oh ferr-AY (-j as in Jack, -ay as in say).

Designers based in Paris include Christian Lacroix, pronounced kreest-YAA(NG) laa-KRWAA (-aa(ng) as in French blanc, -aa as in father), Lebanese designer Elie Saab, pronounced ELL-i SAAB (-aa as in father) and significant Japanese designer Yohji Yamamoto, whose name is pronounced YOH-ji yam-uh-MOH-toh (-oh as in no, -j as in Jack, -establimelted anglicisation). The French fashion powerhouse Louis Vuitton is sometimes anglicised as LOO-i VWEE-ton by some indigenous English speakers, yet we recommend the company's own preferred pronunciation, LWEE vwee-TO(NG) (-w as in wet, -o(ng) as in French bon).

Amerideserve to designers Anna Sui, pronounced, AN-uh SWEE, Isaac Mizrahi, pronounced IGH-zuhk miz-RAA-hi (-aa as in father), and Ralph Lauren, pronounced RALF LORR-uhn (-orr as in sorry), are acquainted faces at London Fashion Week.

And ultimately, right here are the pronunciations of some of our own British designers: Jaeger is pronounced YAY-guhr (-y as in yes, -ay as in say) and also Hussein Chalayan is pronounced huuss-AYN chuh-LIGH-uhn (-uu as in book, -ay as in say, -igh as in high).

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The Pronunciation Unit writes an occasional 'How to Say' column for the Magazine Monitor. To downpack the unit's guide to Text Spelling, click right here.