Starburst are a soft fruit flavored candy in the form of a type of taffy. They come as rectangular or “box” shaped pieces of individually wrapped candy in a variety of colors and flavors. Starburst themselves are chewy, interesting to look at, and generally are fruit flavored. Starburst is advertised as being made with real fruit juice, and the fruity chewy snack has become popular in several countries. The soft taffy-like nature of Starburst helps differentiate the candy from some of the more “loved yet typical” chocolate bars that tend to dominate the candy sections and kitchens. Starburst had a slow start when it was first created, first being invented in the 1960’s under a different name before gaining more widespread popularity. The candy provides a colorful and chewy fruit snack that is convenient to eat, thanks to coming in easy to handle packages and having individually wrapped pieces.

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Contents

1 History Of Starburst14 Watch Starburst Commercials

History Of Starburst

Starburst are rectangular pieces of soft taffy-based candy that comes in various colors and are individually wrapped. Currently, Starburst candy is produced and supplied by the Wrigley Company,which is a subsidiary of Mars Inc. It isafruit-flavored candy which comes in numerous flavorslike Tropical, Sour, Very Berry, and Original to name a few. It has been one of the most popular candies in America. However, it wasn’t called Starburst at the beginning.

Starburst was invented around the year 1960, in the United Kingdom. According to some rumors,aman named Peter Pfeffer made the originally named version of starburst for the first time in 1961, (with other claims that it was in 1960 or 1959).However, he called the candies Opal Fruits back then. During that time, there were simpler flavorsof the candy which included lime, orange, lemon and strawberry. In order to produce the candies at a larger scale, Peter introduced the candies to the Mars Company, who brought it to the UK markets five years later. The candy then traveled to the US in 1967, under the name of Opal Fruits, where it was eventually renamed to Starburst.

After the candy’s arrival in the United States, various varieties were launched in the following years. In 1984, Starburst Strawberry Fruit Chews were launched, followed by Starburst Tropical Fruit Chews in 1988 and California Fruit Chews in 1989. After that, Starburst Jellybeans were launched in the market in 1995 along with Starburst Candy Canes. After the candy became popular, not only in the US but in various other countries, the name Opal Fruits lost its fame and began to fade a bit from peoples recollection. This was because the brand name of the candy was changed to Starburst, which became its global identity by around 1998. There are several indicators that Starburst was briefly sold under the name “M&M Fruit Chewies” before it was changed soon after.

Starburst’s slogan has also varied over time. As per the recent marketing of the candy since 2014, the slogan stands as “Unexplainably Juicy”. Earlier, the slogansfor Starburstwere “Share something juicy” and “Starburst: a pack of contradictions”. During its first production under the name “Opal Fruits”, its advertising tag line was “Opal Fruits – made to make your mouth water!”. This slogan was introduced by Murray Walker.

Starburstdoes not contain any form of artificial color or flavors. The Mars Companydecided change the ingredients of starburst by removing artificial flavoring and colorsback in 2016. It came at a time when consumer preferences were taking a shift towards natural ingredients.Thecompany joined the movement of various other companies in that year, who pledged to restrict any use of artificial colorsin their products. As for if Starburst’s ingredients are vegan and vegetarian friendly, there seems to be some conflicting information about that. Spoonuniversity published an article where they called Mars and found out Starburst contains gelatin, and are not vegan. However several sources of conflicting information claims that the United Kingdom versions of Starburst are vegan friendly and that it was indicated on its packaging.

The flavorsof the candy have been transforming over time. When the candy first came to America, the manufacturers over there introduced new varieties of the candy. These included flavorslike Kiwi banana, Mango, Apple and Tropical Punch among others. Some of Starburst’s flavorshad also been inspired by movies. During the time of the popular days of “Pirates of the Caribbean: Dead Man’s Chest”, the Tropical Punch and Kiwi banana flavorswere changed to Royal Berry Punch in the honor of the movie.


While Starburst are generally expected to be sweet, the candy was introduced with a twist in 2002. Starburst released its Sour Fruit Chews which gave its customers a new flavor to enjoy, proving that Starburst do notalwayshave to besweet. Many other varieties of flavorswere released in the following years. For instance, Starburst Squirt product was launched by Mars Australia in 2003, which had a liquid centre jelly. 2006 had the company release a limited edition candy named Starburst Juicy Bursts. Some recently launched of new flavorsof the candy include Starburst Fruity Slushies in 2013, which has a combination of different flavors.

While there are many flavorsand shapes of Starburst available on the market, opinions on the internet seem tostand thatthe pink and red flavoris at the top of peoples favorites list. This has become quite a strong preference over time, and it is not surprising considering that cherry and strawberry are very popular flavors, especially in the United States. It has gone to an extent that even the company that manufactures the candy has come to accept it. It has launched the FaveReds, which only contains pink and red Starbursts.

Starburst first appeared under another name at the start of the 1960’s, as a little known product of a somewhat simple design. Though this may seem somewhat humble in origins, the candy has become very popular and has been a common sight in many convenience stores in several countries. In the year 2018 it became apparent that Starburst was one of the most popular candies in at least 9 states in the United States Of America, and the product has managed to spread from its a modest start in the UK, to an international success in a tight market like snacks and candy.

The Inventor Of Starburst

The person who invented Starburst appears to be Peter Pfeffer, though information on the topic is conflicting. Some say that Peter Pfeffer merely named what would become Starburst in a competition, and called them “Opal Fruits”, winning a competition for a few bucks. Other reports portray Peter Pfeffer as the inventor of Opal Fruits, with him showing the candy off in a competition and winning thousands of dollars worth of prize money before later selling the candy to a company for larger scale of production. One way or another, It seems Peter Pfeffer either invented or at least helped name what would become Starburst candy today.

The Year Starburst Was Invented

There is some conflicting information on when exactly Starburst was invented, though at the time of its invention it was first called Opal Fruits. It seems that Opal Fruits, what would become Starburst, was invented between the year 1959 and 1961.

The Company that Makes Starburst

The company that makes Starburst is the Wrigley Company under ownership of Mars. Wrigley Company is also responsible for products such as Skittles and the company Mars is well known for its namesake the Mars candy bar.

Info On Buying Starburst Candy

Starburst is a commonly found candy and have been sold in stores such as CVS, ShopRite and Costco. Buying Starburst locally in stores is a great option because it is cheap to get a small amount for yourself. Another benefit to buying Starburst in a store near you is that you do not have wait long to get it, and can have your candy in a few minuets. However, many flavors of Starburst exist and oftentimes stores only stock a few flavors out of the many that have been made. This is also a complaint for other products that also have many flavors, such as Pringles. You can always try buying Starburst online to get a harder to access flavor. Buying Starburst online allows you to gain a wider range of flavors available for you to obtain, and you can often find deals on buying Starburst in bulk online as well. It is easy to buy Starburst online and it gives you many options available, and it is shipped right to you. This is a good option for those willing to wait a bit to obtain what they are looking for. You can check below for a list of stores that may sell Starburst candy, or continue below for offers to buy Starburst online and have it sent to you.

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Stores That Sell Starburst

Here is a list of stores that may sell Starburst candy

TargetWalmartWalgreen’sStaples’Dollar TreeCVSStop And ShopShopRiteCostcoBig YLowesSam’s Club

Flavors

Here is a list of some of the different flavors of Starburst candy.

Strawberry flavor StarburstWatermelon flavor StarburstOrange flavorBlue Raspberry flavorLemon flavorFruit Punch StarburstCherry flavorBlueberry flavoredRaspberry flavoredBlackberryStrawberry Banana flavoredTropical Punch flavoredGreen Apple flavorSour CherryCherry LimeDragon Fruit flavoredMango Melon flavoredPassion Fruit StarburstLime flavored StarburstRoyal Berry Punch flavoredLemon-Lime StarburstPina Colada flavored StarburstKiwi StarburstPlum flavoredCherry Cool flavored StarburstStrawberry & Cream StarburstSour Raspberry flavorCherry Kiwi flavorPeaches & Cream flavorOrange StrawberryOrange CreamGrape Soda flavoredSour Strawberry MixGuava flavorBananaGuavaGrape Slushie flavorSour PineappleKiwi Banana flavorMixed Berries & Cream StarburstPipin’ Pineapple flavorSizzlin Strawberry MangoFiery WatermelonFlamin’ Orange StarburstBlueberry acai flavorPassion fruit punch flavoredRaspberry pomegranateStrawberry Starfruit StarburstHey Mango-rena! flavoredOptimus Lime StarburstPsychideli-melon flavorDisco Berry Starburst