LRG -- or Lifted Research group -- is an apparel and also accessories firm founded in Irvine, California by Robert Wright and the so late Jonas Bevacqua. Their goal was to create clothes for skateboarders and hip-hoppers. Wright"s background together a hip-hop, surf and also street apparel designer, an unified with Bevacqua"s accessibility to start-up resources through his father, helped launch the brand in 1999 to an essential acclaim. In 2007, Entrepreneur newspaper ranked LRG together number 5 on its hot 500 list of America"s Fastest growing Businesses and also DNR, the men’s fashion weekly, named it the “young masculine brand that the year."




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LRG garments was started with the ideology "underground inventive, overground effective," and is a strong advocate that independent and underground culture, through a special emphasis on skateboard, surfing and hip-hop. The company considers chin a brand "for the above average person" who is "trying to pay their rent with their passions." according to fashion journalist Julian Kwandez, the consists of a giraffe in one of the brand"s 4 logos symbolizes elevation, or "to see past the rest."


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Lilian M Raji is a strategic marketing and public relationships adviser because that luxury way of living companies in the areas of well jewelry and also watches, fashion, accessories, beauty, cosmetics, restaurants and also hotels. Equally passionate about writing as she is developing and also executing service strategy, she has actually been released on Forbes.com, deluxe Society, "The village of Merrick Park Magazine" and also "Canadian Jeweller Magazine."