This is the well known statement the Toucan Sam shouts out together he searches because that the fruit-filled grain he loves, Kellogg’s Froot Loops. Because 1963, he’s been the declaring mascot for grain kids continue to enjoy.

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In the initial commercials, Toucan Sam speak the weird language the Pig Latin, and also the expression “OOT-fray OOPS-lay” deserve to be seen on vintage Froot Loops articles. Soon after, he began to speak English through the brother accent us are familiar with today.

Some people believe Toucan Sam is a cartoon variation of the Keel-billed Toucan. This funny bird has actually a very colorful beak, and also fruit is a mainstay of its diet. This seems to to the right the properties of Toucan Sam, for he has stripes of shade on his beak and the capability to smell fruit from far away.


Keel-billed Toucan (source: Wikipedia)

Originally, Toucan Sam had a long beak v two large pink stripes, a yellow stripe, and a small black tip. He additionally had grey, blue and white feathers, and also wore a towering cap of fruit top top his head. Nowadays, Toucan Sam has actually blue plumage through a white belly. His fruit hat has completely disappeared, and he likewise has a shorter beak with a much longer black tip and also smaller fancy stripes. The red, yellow and orange beak stripes stand for the initial colors the the breakfast cereal.

Over the years much more colored loops have been added to the cereal such together green, purple, blue, and gold. Over there is a debate about whether each loop tastes the same, or if castle have various flavors, yet according come Kellogg’s they room all the same.

In the tv commercials, Toucan Sam is constantly searching because that his favourite fruit-flavored cereal. His fruit-sensing nose seeks out the spices of Froot Loops Cereal and also he can find a surprise box full of Froot Loops easily. In recent years, the story lines have become much more complicated, and also other characters have to be added. In 1994 the personality was given three baby toucan nephews – Puey, Susey, and Louis – to clock over. The nephews helped Sam come defeat adversaries such together Dr. Peacock and the Nasty extraterrestrial Froot Monster.

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Nowadays, Toucan Sam and also other personalities have grand adventures on the net at, while collectors look for out early Toucan Sam merchandise, choose figures, dolls and also advertising signs.

Did friend eat Froot Loops together a kid? walk the kid in friend still love them? Share her Froot Loops and also Toucan Sam memories…