Publicis worldwide creates humorous new spots emphasising the beer's heritage and also the stories behind the star


Heineken has unveiled a new integrated worldwide marketing campaign known as “There’s more behind the star.” Consumers space invited to find the really product stories that room the structure of an iconic global brand.

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The brand-new U.S. And worldwide led routine is made up of three brand-new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in 70+ sectors globally, the project focuses squarely top top the beer, the brand’s rich heritage and Heineken’s unparalleled international footprint. The feeling spots watch Del Toro compare what is behind his own ‘star’ status to specific stories behind the legend Heineken brand. The new commercials were produced by Publicis global and filmed in a selection of locations in Barcelona. The spots will certainly be exit in both English and Spanish, alongside two added pieces of short-form digital content.
“Consumers progressively want to know what’s keep going behind the scene in all areas of your lives,” stated Ralph Rijks, vice President, Heineken. “This contains their beer that choice. Heineken has actually a wealth of yes, really backstories that comprise its rich history and illustrate why its popular is for this reason enduring. Our new campaign is draft to carry these story to life in a fresh and also innovative way, utilizing the wit we have end up being famous for.”
In the 142 years since its birth, Heineken has grown indigenous a small, Amsterdam-based operation into producers that the world most worldwide premium lager. It is obtainable in 192 countries and also the Heineken family still maintains a regulating interest. As the firm has grown, the focus on quality and also taste has actually never wavered, ensuring consistent excellence and continuity experienced almost everywhere the world. This is completed through the craftsmanship and expertise that Heineken’s grasp Brewers.

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“The brand-new campaign engages consumer in our unavoidable heritage and also focuses top top the top quality ingredients that ensure the the an excellent taste of Heineken is the same about the world,” said Willem van Waesberghe, Heineken master Brewer, and also co-star that a set of brand-new digital commercials together Del Toro. “From small beginnings to our current worldwide footprint, one key consistent is unmodified – the initial Heineken recipe. The skill and also expertise of our grasp Brewers means that the quality of our beer stays as high together it was on work one.”
“I couldn’t be happier having the opportunity to occupational with Heineken to lug this task to life in a funny way,” claimed Benicio Del Toro, on his an initial ever role as a brand spokesperson. “Heineken has actually a rich background and heritage that speaks for itself, and also I’m excited to lug my talents to this global campaign.”
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Full credit List

Client: Heineken

Campaign Title: There’s more Behind the StarAgency: Publicis Worldwide

Agency Location: new York/Italy

WW ECD top top Heineken & CEO Publicis Italy: Bruno Bertelli

ChiefCreative Officer, Publicis north America: Andy Bird

EVP,Executive creative Director Publicis phibìc America: Joe Johnson

ExecutiveCreative manager Publicis Italy: Cristiana Boccassini

ExecutiveCreative director Publicis Milan: Luca Cinquepalmi, Marco Venturelli

VP, an imaginative Director Publicis phibìc America: Jason Gorman VP, Associate an imaginative Director/s PublicisNorth America: Einav Jacubovich,Josh Horn, Cuanan Cronwright,

Associate creative Director Publicis Italy:Polina Zabrodskaya

Copywriter Publicis Italy: Francesca Vitello

Art director Publicis Italy: Laura AondioSVP, creative Services manager PublicisNorth America: Paul Daligan